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Dr. Gilles A. Robichaud, Researcher at the ACRI, and La Vie en Rose Champlain Place store employees.

LA VIE EN ROSE DONATES $2,500 TO THE ATLANTIC CANCER RESEARCH INSTITUTE FOR BREAST CANCER RESEARCH


Montreal, October 6th, 2014 – Today, La Vie en Rose, through its Roses of Hope Foundation, donated $2,500 to the Atlantic Cancer Research Institute for breast cancer research. The donation took place at the La Vie en Rose Champlain Place store in Dieppe, in the presence of the retailer's store employees and the beneficiary organization's representatives.


"It is important to us to involve the boutique's employees in the donation, as they are responsible for most of the funds we raise for our Roses of Hope Foundation," says Mr. François Roberge, President and CEO of La Vie en Rose and Board Member of the Roses of Hope Foundation. "We are proud of our employees who each year participate in our various fundraising activities, promote the Foundation products sold in stores to our customers and inform them about the Foundation."

"Metastasis, a cellular process allowing cancer cells to colonize other organs in the body, is responsible for almost 90% of deaths associated with breast cancer. Our research team is studying genetic and signaling networks which dictate breast cancer metastasis and disease progression. The support from La Vie en Rose will advance our research and understanding of metastatic molecular mechanisms which may provide insight for future therapeutic and diagnostic strategies in breast cancer patients," explains Dr. Gilles A. Robichaud, Ph.D., Associate Professor, Dep. Of Chemistry and Biochemistry at Université de Moncton and research scientist at the Atlantic Cancer Research Institute.

The Roses of Hope Foundation raises its funds mainly through items sold in La Vie en Rose stores and online: a Roses of Hope PJ set, available throughout the fall, and Roses of Hope stuffed animals sold year-round. All are identified as a source of financing for the Foundation.
The Nova Scotia donation is part of a wider initiative to donate $60,000 to breast cancer research groups in 5 different Canadian regions, as La Vie en Rose is present from coast to coast. In total, eight research groups are sharing the $60,000.

About la Vie en Rose
La Vie en Rose is the leading Canadian specialty lingerie retailer catering to women aged 25-45. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 170 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 75 boutiques outside Canada, in over 14 countries including Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Algeria, and Kazakhstan. La Vie en Rose, headquartered in Montreal, is a true Canadian success story and continues its international growth.

About the Roses of Hope Foundation
Established in 2002 by François Roberge, President and CEO of La Vie en Rose, the Roses of Hope Foundation financially supports charitable organizations that have the well-being of Canadian women at heart. In addition to providing a way for La Vie en Rose to contribute even more to the causes, the Foundation allows the company's clients and employees to participate. Since its creation, the Roses of Hope Foundation has been able to donate over $600,000 to various causes linked to the well-being of Canadian women, such as the fight against breast cancer and the support offered to women affected by the illness, which have received more than $360,000 since 2002.

About the Atlantic Cancer Research Institute
The Atlantic Cancer Research Institute (ACRI) is a private, not for profit research organization created in 1998. Located at the Dr.- George-L. Dumont University Hospital in Moncton, NB, it employs a multidisciplinary research team of over 50 people. Unique to the region and operating a modern biomedical research laboratory, this entrepreneurial team is striving to innovate by accelerating its understanding of cancer, thus paving the way to better diagnosis, more accurate patient stratification and drug discovery.

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La Vie en Rose & Roses of Hope Foundation
Émilie Gentès | Public Relations Advisor
(514) 256-9446, extension 2247 | This email address is being protected from spambots. You need JavaScript enabled to view it.

Atlantic Cancer Research Institute
Sophie Thériault, L.L.B. | Director, Business Development and Communications
(506) 862-4421 | This email address is being protected from spambots. You need JavaScript enabled to view it.


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